I buy my leather from BEHUMANE because I believe in treating animals with kindness.
We went into countless stores and not one could tell us where their leather came from. If you’re selling something, shouldn’t you know where it comes from? We think so. And so it got us thinking. How can we expect consumers to make better choices if there aren’t better choices on the shelves? And how can designers offer consumers transparency if they don’t even know where their leather comes from? Hmm…but wait, if there are responsible farmers giving us better choices when it comes to our food, then why can’t we have these same choices when it comes to fashion? Well we can and we should.
Except for one big problem. There has never been a company in the leather industry looking out for farmers. Nobody has ever given them a choice when it comes to their hides. And certainly not one that aligns with their moral beliefs. Until us that is. At BEHUMANE, our sole purpose is to improve the lives of farm animals by supporting responsible farmers. Period. That’s who we are. And that’s what we stand for.
So that means, when you see the BEHUMANE stamp, you can rest assured knowing your purchase is directly helping good farmers take care of our animals and our environment. Now you have a choice you can feel good about. That you can be proud of. We are your badge of honor.
I grew up on my grandfather’s dairy farm in rural Iowa. I didn’t collect barbies. I collected little miniature tractors. Ironically, at 16 I represented the US in an international modeling competition and began modeling in New York and eventually become a tv host in Los Angeles. Over the years, it’s been heartbreaking to watch what’s happened to small farmers, like my grandpa. Seeing what was once a countryside speckled in small family farms, become abandoned farm houses with torn down barns and fields plowed up to foundations. Watching consumers demand more and more from the food industry, I recognized the potential to bring that same unstoppable movement to fashion and to connect my two worlds in a way that has never been done before. Giving consumers the knowledge they deserve and the power to support what they believe in.