“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
TAKING CARE OF OUR ANIMALS AND THE FARMERS THAT RAISE THEM IS THE RIGHT THING TO DO.
And we know you care too. We know you love animals and want to buy things that support their well being. That protect them. That treat them with the respect that they deserve. Well now you can. When you see our stamp you can rest easy knowing your purchase is directly supporting responsible farmers that take care of our animals and our environment.
YOUR PURCHASE IS POWERFUL.
We should all have the choice to use our purchase power for good. And we all deserve options that we can be proud of and stand behind.
WE HAVE A RESPONSIBILITY TO WEAR LEATHER.
Food isn’t the only important part of an animal. And since we eat meat, we have a responsibility to use leather. The Native Americans had it right. If we are going to use animals for our purposes, then we need to honor the animal and use all of it to the best of our abilities.
LEAVE NOTHING TO WASTE.
We believe scars are beautiful. Just because leather has scars does not mean it should go to waste.
… and most importantly
WE BELIEVE THAT ANIMALS NEED TO BE ABLE TO BE ANIMALS.
They deserve room to move, not be stacked on top of each other. To interact socially. They are grazers and should have access to grass. And they should have dirt under their hooves, not just concrete.